A business often takes shape from a need you want to address and an idea you want to develop, drawing on your skills and experience. What remains is to define what you want to offer, who you want to reach and what makes your offer valuable.

When you are very close to your project, it is not always easy to see how these elements fit together or what will resonate most with your future clients. An outside perspective helps you step back.

We start with you: what you know how to do, what interests you, the way you like to work and the people you want to be useful to. We highlight your skills and background, then clarify your offer, its audience and the messages that will make it understood.

I adapt to your style and to the tone you want to give your communication. From thinking about your business to building the website, we create an online presence that looks like you and helps your future clients understand what you offer.

The support can include clarifying your business, identifying your clients, structuring your offer, positioning, key messages, website architecture, content writing, visual direction, design, building the website, its mobile adaptation, a contact form and support with going live.