Companies
Your company has evolved.
Does your website reflect that change ?
Over time, the market changes, and so do clients’ expectations. New offers emerge, activities grow and priorities shift. The company adjusts its choices, explores new directions and gradually asserts a different course.
Its website, however, does not always reflect that reality. Some offers have become hard to find, the messages no longer quite match the business today, or the structure no longer makes it easy for visitors to find what they are looking for.
An outside perspective helps you step back and examine the different facets of this online presence: what it says about the company, the place it gives to its offers and the path it proposes to its visitors.
It also helps you sort out what remains relevant, what deserves to be clarified and what would benefit from being given more prominence.
I support you in this work, from analysing your existing website to launching its new version.
We refine the positioning, organise the offers and the messages, then design a structure suited to your business and your audiences.
Content and design then give shape to the whole, in an online presence consistent with the company of today.
An approach tailored to your project
The work begins with a conversation with the leader to understand the context, the changes that have taken place and the goals of the project.
We then review the company’s current online presence, its activities, its offers and the audiences it addresses.
Depending on your needs, the support can include clarifying the positioning, structuring the offers, the website architecture and the hierarchy of messages.
It can also cover content writing, visual direction, design, building the website, adapting it for mobiles and tablets, and setting up the forms.
Every project has its own scope. Some mainly require clarifying the content and the user journeys; others call for a more complete redesign of the structure and the online identity.
Needs are defined together before we start.
From CHF 4,000
The budget depends in particular on the number of pages, the volume of content, the languages and the features you would like.
After an initial conversation, I send you a proposal tailored to the scope of your project.